Adapting the Event 'Normal'

Sharing a watch experience with friends is certainly not new. We've grown from water cooler chats about the previous night's show, to calls with friends, and home watch parties to real time tweets and social posts. Now the co-viewing experience is one of interest. By engaging in the same platform during the show, your screen time is enhanced without switching. I can dig it. This article from Tech Crunch on the launch of Amazon Prime’s new ‘Watch Party’ experience brings an unrelated thought to mind.

Adaptation is the result of innovation gaining popularity/attention. Today and into the untold future, the business of events has to adapt, and even quicker than many desire. The good news is, virtual events aren't new to everyone, just a few. There are many opportunities to learn from others, research trends and join in. Small steps to keep our audiences engaged until #wemeetagain.