Hi, I am Tonisha.

I believe hospitality is a strategy in designing event experiences.

My career spans 20 years of creating moments that matter across nonprofit fundraising events, festivals, and association conferences.

Creating lasting impact

I thrive at the intersection of audience needs, stakeholder priorities, and execution, building convenings that support real outcomes.

Impact -

  • Director of Conference Programming for a global conference portfolio serving a 260,000-member audience

  • Led public events attracting 1M+ attendees annually and generating $20M economic impact

  • Managed and improved performance on multi-million-dollar budgets (up to $4M)

Approach:

  • Start with outcomes, so success is defined early on.

  • Make participation easier through intentional journey design.

  • Defining roles and building repeatable systems with feedback loops.